About Samer Anis Mouasher

Samer Anis Mansour Mouasher is an eminent businessman from Jordan who is the founder of numerous companies in the fields of tourism and hospitality. 

Mr Mouasher is well known for his commitment to promoting the authentic Middle East, including its history, culture, and natural beauty. Mr Mouasher works tirelessly to make a positive impact on the world, not just in the business sphere, but also in the areas of sustainability, conservation, and cultural heritage preservation.

Personal Information

Samer Anis Mouasher comes from a reputable Jordanian family. His father, Anis Al-Muasher was a three-time Minister and one of the most prominent advocates of the Jordanian cultural promotion and nature conservation.

Samer was born on July 19, 1971 in Amman, Jordan and was schooled in the United States. He holds a Bachelor of Arts in Political Science, Photography, and Economics from Northwestern University. 

Mr Mouasher is happily married and has three daughters. While the family primarily lives in Jordan, he divides his time between Los Angeles, London, Shanghai, and Amman.

Contributions to Ecotourism and Nature Conservation

Coming from a family that has been heavily investing in Jordanian ecotourism and sustainability development for decades, Samer Mouasher plays an invaluable role in these spheres. He is the Chairman of Discovery Global Holdings and its multiple brands, including Discovery Circle Tours, Discovery Eco Tourism, Discovery Bedu Eco Lodges, Discovery Gulf, Discovery Bespoke, and several more companies. 

Samer Anis Mouasher has also held numerous directorial positions at companies and non-profit organizations in the areas of sustainability development, ecotourism, nature conservation in Jordan, including the Royal Society for the Conservation of Nature, Royal Jordanian Ecological Diving Society, and the Ornithological Society of the Middle East.

Mr Mouasher is affiliated with various organizations in the tourism industry, including the United States Tour Operator Association, Society of Incentive Travel and Executives, Green Globe, and the American Society of Travel Agents, and the Jordan Tourism Board.

Roles In Jordanian Cultural and Heritage Promotion

Mr. Mouasher is also affiliated with a range of organizations focused on the cultural and heritage preservation and promotion in Jordan, including Petra National Trust and Jordan Heritage Revival Company. 

As a part of the Jordanian cultural promotion on an international level, Samer Mouasher has also heavily contributed to the rapid development of its film industry and making it globally competitive. He is the co-founder and a former Executive Commissioner of the Royal Film Commission of Jordan, as well as the founder and chairman of the Red Sea Institute for Cinematic Arts (RSICA).

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